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Marketing and Lead Generation Manager

OVERVIEW:

TouchBistro enables full service and quick service restaurants, bars, cafes, breweries, and food trucks increase sales, improve the customer experience, and make better business decisions. Ranked as the Best Point of Sale (POS) for Restaurants for three consecutive years, the TouchBistro iPad POS is easy to use and learn, and includes smart features that simplify time-consuming, manual tasks to help front and back of house operations. 

As an advocate for restaurant success, TouchBistro is known for the informative resources it provides to help restaurants get started and achieve continued growth.  To learn more or to schedule a live demonstration of the TouchBistro restaurant POS solution, visit www.touchbistro.com.

The Lead Generation Manager at TouchBistro is responsible for attracting and acquiring qualified restaurant owner leads and opportunities.  This role takes full ownership of planning, execution, and performance metrics.  If you have a success track record of B2B lead generation, then join TouchBistro, a fast-growing, restaurant point of sale software company, located in the heart of Manhattan.  Reporting directly to the CMO, you’ll have the autonomy and support to make things happen.

 

KEY RESPONSIBILITIES:

  • Own lead and opportunity quotas
  • Recruit and onboard small businesses, and run well-defined lead referral programs
  • Engage customers and build sustainable customer lead referral programs
  • Plan and execute demand generation campaigns such as local sponsored events and restaurant success education initiatives
  • Work with the Business Development team to maximize lead to opportunity conversion
  • Work with a larger remote marketing team to ensure consistent messaging and alignment 
  • Create and own accurate and insightful performance reports
  • Bring new lead generation ideas on a monthly basis
  • Keep up with marketing and restaurant industry news
  • Lead by example and inspire others
     

REQUIREMENTS:

  • At least 2 success stories where you’ve generated measurable B2B lead gen results
  • 4 Year University degree at a recognized University
  • 2 years experience working with Salesforce
  • Exceptional communication skills (verbal and written)
  • Organized with a high level of attention to detail
  • Must have a ‘can-do’ attitude
  • Nice to have – Have worked in the restaurant service capacity in the past

 

***Only those who are considered for the position will be contacted***

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