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Product Marketing Manager, Enablement

We are a group of passionate individuals, who fuel our fast-paced and hard working marketing engine. We are all about ownership, giving each member the tools, support, and freedom to succeed. Above all else, we value personal and professional growth, true teamwork and collaboration, and celebrating each other's wins while still driving to achieve even more. We are fun, scrappy, and aren’t afraid to take risks. If this sounds like a team you’d like to be a part of get in touch!

Reporting to the Director, Product Marketing; the Product Marketing Manager, Enablement will define, plan and communicate TouchBistro’s market segmentation, product messaging & positioning, go-to-market strategy and support sales enablement. The Product Marketing team leads essential cross functional communication between marketing, sales and product teams.



  • Lead sales enablement from developing toolkit and training materials to carrying out educational sessions in person and online for a number of internal teams
  • Create and Execute segmentation, messaging & positioning and go-to-market strategies
  • Interpret and leverage customer insights, data analytics and competitive information to drive appropriate messaging, sales support and competitive positioning
  • Follow and understand the market trends and competitive landscape (industry and product)
  • Master the key capabilities, differentiators, benefits and use cases for target customer segments and communicate them both internally and externally
  • Collaborate with Product Management, Sales and Customer Service teams
  • Understand sales/channel requirements and deliver high-impact sales
  • Build strategic pricing strategies
  • Foster and maintain relationships with cross functional teams within TouchBistro, and externally with partners


  • 3+ years in a product marketing role, preferably with SaaS
  • Experience developing internal training and enablement projects: toolkit materials, lunch & learns, webinars, in-person training sessions, demonstrations etc.
  • Experience with a Learning Management System (LMS) is an asset
  • Developing and validating positioning, messaging, competition, segmentation, go to market strategy and developing pricing models for a fast-paced, high growth technology market
  • Establishing market insights from competitive analysis and data
  • Working with creative teams and in creative briefing processes
  • Pre-Sales/Technical Sales and Product Management experience would also be an asset
  • High-energy, entrepreneurial individual with end-to-end project ownership
  • Ability to establish goals and set clear expectations, prioritize activities, and follow through with timely execution in a fluid, cross-functional team environment
  • Track record for developing outbound marketing campaigns including creative message execution
  • Demonstrates strategic thinking, long term planning and relationship management


TouchBistro is an award-winning iPad Point of Sale system, built for restaurant people by restaurant people. We’re a team of thinkers, builders, doers, and innovators. While many of us have experience working at restaurants, some of us just have a true passion for the industry.

We’re venture backed by some of the best tech VCs in the world and are partnered with top innovators in the mobile, food, and payment industries.

We’re global and growing! TouchBistro is used in more than 100 countries worldwide and has offices in NYC, Austin, Chicago, London and headquarters in Toronto. We’re a fast-moving, ever-evolving company on a mission to change the way restaurateurs do business and help them succeed through our products and services, but we need talented, passionate people to help!

So, what do you say? Are you ready to become part of something awesome?



TouchBistro believes in fostering an inclusive workplace where all individuals have an opportunity to succeed.   
Requests for accommodation due to a disability can be made at any stage of the recruitment process.

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